Elevati

Overview

ELEVATI is a premium car rental brand created within CRC — Car Rental Company. Focused on high-end vehicles and elevated service, the brand offers an experience that goes beyond traditional car rental.

As a new offering within an established mobility company, ELEVATI needed a visual identity that could establish its own presence while reflecting the quality and ambition of its premium segment. The goal was to create a distinctive brand that communicates performance and exclusivity through a cohesive, contemporary visual language.

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Role: Graphic Designer

Scope: Logo Design, Visual Identity, Brand Collateral, Brand Guidelines

Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign

The Challenge

Entering the premium segment meant creating an identity that could stand apart from conventional car rental brands. The visual language needed to convey the appeal of high-performance vehicles while maintaining a sense of refinement and credibility.

The challenge was to balance these qualities without relying solely on predictable luxury aesthetics. The identity also needed to work as a flexible system, allowing its key elements to remain recognisable across different brand applications.

Visual Identity

The visual concept draws on the relationship between automotive culture, movement, and the brand name itself. The logo combines three references: the letter E, tyre tracks, and racing flags. Together, these elements connect ELEVATI to driving and performance while creating a distinctive graphic signature.

Rather than treating the logo as an isolated symbol, the identity was developed around a consistent combination of typography, colour, and supporting graphic elements. This broader system gives the brand a recognisable visual character and allows the identity to extend beyond its primary mark.

The Everett typeface introduces a contemporary, structured feel. Its geometric character complements the logo's automotive references, while its clean forms help maintain a refined overall appearance.

The colour palette and supporting graphic elements complete the system, bringing consistency to the different components of the identity.

The result is a visual direction that brings together the energy of automotive performance and the restraint associated with a premium brand.

Brand Applications

The identity was extended into brand collateral, translating the visual concept into a cohesive system across different formats.

Typography, colour, and graphic elements work together to maintain a consistent brand presence while allowing flexibility across applications. Each component contributes to the overall identity, ensuring that recognition does not depend on the logo alone.

The selected applications demonstrate how the visual system can be carried through different brand materials, maintaining a recognisable visual language across touchpoints.