Claro

Marketing Campaign

Project Overview

Claro is one of Brazil’s major telecommunications providers, offering mobile, broadband, and TV services to consumers and businesses across the country. With network infrastructure at the core of its services, coverage is an important differentiator in a competitive telecommunications market.

The campaign aimed to highlight Claro’s continuous investment in its network infrastructure while bringing attention to the people who make that coverage possible. The creative concept positioned employees as the protagonists, connecting the brand’s physical presence across the region with the dedication of the teams working behind the scenes.

Role: Graphic Designer

Scope: Key Visual Design · Social Media Design · Campaign Assets

The Challenge

The challenge was to translate the campaign’s people-centred concept into a visual language that felt consistent with Claro’s established brand identity.

Rather than creating a new identity, the task was to use Claro’s existing graphic elements purposefully, ensuring that the campaign concept remained clear and recognisable across different communication formats.

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